Know What Your Competitors Are Doing Before They Announce It.
Your rivals leave evidence everywhere — pricing pages, ad libraries, job listings, review threads, changelogs. We read all of it and turn it into a picture of their strategy: what they charge, where they’re spending, what customers complain about, and where they’ve left you an opening.
Why Competitive Intelligence Pays For Itself
What We Analyze
Full-Scope Competitor Research
Six research streams covering what your competitors sell, charge, spend, publish and get complained about. This goes wider than the competitor keyword and backlink work inside Business SEO — that’s search visibility within an SEO engagement; this is a standalone commercial picture across pricing, product, ads and customer sentiment.
What They Sell and Who They’re Selling To
Before tactics, the shape of the market. Who occupies which position, where the crowding is, and which segment nobody is serving properly.
Competitor Identification & Tiering
The competitors you name aren’t always the ones taking your customers.
What we do:
- Map direct, indirect and emerging competitors in your market.
- Identify who actually appears when your buyers are researching.
- Tier them by threat level rather than by size.
- Flag new entrants before they’re established.
Product & Service Portfolio Mapping
A side-by-side of what everyone offers, and what nobody does.
What we do:
- Catalogue their full range — products, tiers, packages, add-ons.
- Compare feature and service coverage against yours.
- Track launches, discontinuations and quiet repositioning.
- Identify gaps in the market nobody is currently serving.
Positioning & Differentiation
What each competitor claims to be, and whether the market believes them.
What we do:
- Analyse the positioning claims on their site and materials.
- Map who owns which attribute — cheapest, fastest, most premium.
- Find the positions nobody has credibly claimed.
- Assess whether their positioning matches what customers actually say.
Growth Signals & Company Intelligence
Public evidence of where a company is heading, if you know where to look.
What we do:
- Track hiring patterns — job posts reveal strategy months ahead.
- Monitor funding, acquisitions and partnership announcements.
- Watch for new market or geography entry.
- Note leadership changes that tend to precede a shift.
Stop Guessing What the Market Will Pay
Pricing is the highest-leverage decision most businesses make with the least evidence. A lot of it is public if you’re systematic about collecting it.
Published Pricing Benchmarks
Everything visible, gathered and compared on the same terms.
What we do:
- Collect published prices, tiers and package structures.
- Normalise for what’s actually included so comparisons are fair.
- Track changes over time, including quiet increases.
- Compare price per unit of value, not just headline figures.
Discounting & Promotional Patterns
When and how competitors discount tells you where their margins really are.
What we do:
- Log promotional cycles and seasonal offers.
- Track discount depth and which segments get them.
- Identify who competes on price and who holds firm.
- Spot the ones discounting from weakness rather than strategy.
Offer & Packaging Structure
How they bundle often matters more than what they charge.
What we do:
- Analyse tier design and what’s used to push upgrades.
- Map free trials, guarantees and risk-reversal offers.
- Note contract terms, minimums and lock-in mechanics.
- Identify packaging angles nobody in your market uses.
Your Pricing Position
Where you sit, and what the evidence says about moving.
What we do:
- Place your pricing in the competitive set with clear reasoning.
- Identify where you’re leaving money on the table.
- Flag where you’re priced above what your positioning supports.
- Recommend adjustments with the trade-offs stated plainly.
See Where Their Budget Is Actually Going
Ad libraries are public. Every creative a competitor runs on Meta, and much of what they run on Google, can be observed — including how long they’ve kept it running, which is the real signal.
Paid Search Intelligence
Which keywords they’re paying for, and what they’re willing to pay.
What we do:
- Map their paid keyword coverage and estimated monthly spend.
- Track ad copy, offers and landing page approaches.
- Identify terms they bid on that you’re ignoring.
- Spot where they’ve stopped bidding — often more informative.
Social & Display Ad Libraries
Publicly accessible archives of every creative they’re running.
What we do:
- Pull their full Meta Ads Library history.
- Note which creatives run longest — longevity means it’s working.
- Analyse hooks, formats and offers being tested.
- Track spend shifts between platforms and campaigns.
Landing Page & Funnel Teardown
What happens after the click, documented properly.
What we do:
- Capture and analyse the landing pages behind their ads.
- Map form length, offers and conversion mechanics.
- Enter their funnels to document nurture sequences.
- Note the objections their copy works hardest to handle
Share of Voice & Spend Trends
Who’s escalating, who’s retreating, and what it means for your costs.
What we do:
- Estimate share of voice across paid channels.
- Track spend trajectory month over month.
- Flag sudden escalations that will raise your CPCs.
- Identify channels competitors have abandoned or never entered.
Their Search Footprint, Measured
A benchmarking view rather than a task list — how much organic ground each competitor holds, how they got it, and how defensible it is.
Organic Visibility Benchmarking
Everyone’s search footprint on the same scale.
What we do:
- Measure keyword coverage and estimated organic traffic per competitor.
- Track visibility trends over time, not a single snapshot.
- Identify which topics each competitor genuinely dominates.
- Show where your visibility sits relative to the set.
Authority & Backlink Profile
How much of their ranking is earned authority versus recent effort.
What we do:
- Compare referring domain quality and growth rate.
- Identify the link sources driving their authority.
- Distinguish genuine earned links from bought ones.
- Assess how defensible their position actually is.
AI Search Presence
Who gets cited when buyers ask an assistant instead of searching.
What we do:
- Test your category’s key questions across major AI assistants.
- Record which competitors appear and how they’re described.
- Identify the third-party sources shaping those answers.
- See Generative AI SEO for acting on the findings.
Technical & Site Comparison
Where their site experience beats yours, and where it doesn’t.
What we do:
- Benchmark site speed and Core Web Vitals across the set.
- Compare site structure, depth and internal linking.
- Note technical advantages worth replicating.
- Flag their weaknesses you could outperform quickly.
Tone, frequency, and channels of content used to engage their audience.
Easily Crawlable
Search engine bots (Googlebot, Bingbot, etc.) should be able to easily crawl your site without obstacles.
Key points:
Clear internal linking structure.
No important pages blocked in robots.txt.
HTML navigation menus, not hidden in scripts.
Clean, descriptive URLs with minimal parameters.
Common issues:
Blocking key pages in robots.txt.
Broken internal links (404 errors).
Over-reliance on JavaScript navigation.
Orphan pages with no inbound links.
Fully Indexable
Once crawled, pages are stored in the search engine’s database and can appear in search results.
Key points:
No accidental noindex tags.
Unique content, no duplicates.
Proper 200 OK status.
Schema markup and metadata for clarity.
Common issues:
Noindex tags on key pages.
Duplicate content without canonical tags.
Pages behind login walls.
Slow or error-prone servers hindering indexing.
Mobile Optimized
Your website must be designed and optimized to work seamlessly on smartphones and tablets.
Key points:
- Responsive design that adapts to different screen sizes.
- Text is readable without zooming.
- Buttons and links are tap-friendly (spaced well apart).
- Fast loading speed on mobile connections.
Common issues that hurt mobile friendliness:
- Desktop-only design that forces horizontal scrolling on mobile.
- Small text and unclickable buttons.
- Pop-ups or interstitials covering the screen.
- Large uncompressed images slowing down load time.
Social presence, follower growth, engagement, and brand sentiment.
Easily Crawlable
Search engine bots (Googlebot, Bingbot, etc.) should be able to easily crawl your site without obstacles.
Key points:
Clear internal linking structure.
No important pages blocked in robots.txt.
HTML navigation menus, not hidden in scripts.
Clean, descriptive URLs with minimal parameters.
Common issues:
Blocking key pages in robots.txt.
Broken internal links (404 errors).
Over-reliance on JavaScript navigation.
Orphan pages with no inbound links.
Fully Indexable
Once crawled, pages are stored in the search engine’s database and can appear in search results.
Key points:
No accidental noindex tags.
Unique content, no duplicates.
Proper 200 OK status.
Schema markup and metadata for clarity.
Common issues:
Noindex tags on key pages.
Duplicate content without canonical tags.
Pages behind login walls.
Slow or error-prone servers hindering indexing.
Mobile Optimized
Your website must be designed and optimized to work seamlessly on smartphones and tablets.
Key points:
- Responsive design that adapts to different screen sizes.
- Text is readable without zooming.
- Buttons and links are tap-friendly (spaced well apart).
- Fast loading speed on mobile connections.
Common issues that hurt mobile friendliness:
- Desktop-only design that forces horizontal scrolling on mobile.
- Small text and unclickable buttons.
- Pop-ups or interstitials covering the screen.
- Large uncompressed images slowing down load time.
How Competitive Intelligence Fuels Your Growth
Analyzing competitor behavior helps companies anticipate threats, identify growth opportunities, and shape long-term strategy.
Spot Their Weaknesses
Recurring complaints, coverage gaps and campaigns that quietly stopped — the openings you can move into.
Redirect Budget
Move spend toward the channels and terms where rivals are underinvesting instead of bidding into their strength.
See Moves Early
New campaigns, pricing changes and product launches flagged in week one rather than discovered in a quarterly review.
Decide on Evidence
Pricing, positioning and roadmap choices backed by what the market is actually doing, not by assumption.
Deliverables You Get
See What Your Competitors Don’t Want You to Know
Competitor Benchmark Report
Every competitor scored on the same criteria — traffic, authority, ad spend, pricing position and sentiment — so comparisons are like for like.
Content Gap Analysis
The topics they rank for and you don't, ranked by commercial value — plus the questions nobody in your market has answered.)
Pricing & Offer Comparison
Published pricing, tier structures and promotional patterns normalised into one table, with a clear read on where your pricing sits.
Customer Sentiment Report
Themes extracted from their reviews and community mentions, with the recurring complaints you can credibly position against.
Ad Library Teardown
Their live and historical creative from Google and Meta, with notes on which ads have run longest and what that tells you.
Monthly Change Monitoring
Ongoing tracking of pricing changes, new campaigns, product launches and visibility shifts — flagged when they happen, not later.
FAQ's
Is any of this legal?
How is this different from the competitor analysis in your SEO service?
One-off report or ongoing monitoring?
How many competitors do you cover?
What if my competitors are private and don't publish much?
Even quiet companies leave a lot in public: ad libraries, job postings, review platforms, site changes, press mentions and third-party traffic estimates. We’ll be honest at scoping about what’s realistically knowable in your specific market rather than promising a picture we can’t deliver.
Free, No Obligation
Ready to Outperform Your Competitors?
Name three competitors. We’ll send back a snapshot showing how their traffic, ad spend and pricing compare to yours — and the single biggest gap we found in the first pass.